Deleting Mass Contacts

Marketing & Content GDPR
1

Hi there -

I have recently started working for a company who has had their HubSpot account since 2011. In the last 10 years or so, there hasn’t been a lot of contact clean up. I’m hoping to delete around 40,000 contacts from the account (all old, out dated and irrelevant).

When I add them to a list, select all, and click delete, I see a warning that says: “This action doesn’t follow the rules of certain privacy laws and regulations. To follow the rules of privacy laws and regulations, you have to delete one contact at a time from the contact’s profile.”

Is this true? I couldn’t possibly delete 40,000 contacts one at a time and it feels counter-intuitive to be forced to keep all of these contact records and history?
Any help would be appreciated.

2

Hi @JohnJulien,

That’s unfortunately correct: There currently is not a GDPR compliant bulk-delete feature in HubSpot, see also this thread.

Generally, I’d recommed reaching out to your legal team about this. The GDPR delete in HubSpot is a feature designed for fulfilling the request of contacts to delete their personal data. As there hasn’t been a request, a regular bulk delete might also be an option. (My post does not constitute legal advice but if I were you, I would explore this with your legal team.)

Hope this helps!

3

Thanks so much! This is helpful.