Call Recording Analytics

CRM & Sales Sales Hub Tools
1

It would be helpful to have more granular reporting on calls, similar to what Gong offers:

  • Conversation-level AI analysis — Native talk-to-listen ratio tracking, sentiment analysis, and filler word detection derived directly from call recordings, with benchmarking against top performer patterns.
  • Deal intelligence scoring from call data — AI-driven deal health scores that incorporate what was actually said on calls (stakeholder presence, engagement signals, topic coverage) rather than relying solely on CRM activity fields.
  • Conversation-based forecasting — Forecast modeling that factors in call sentiment, buyer engagement patterns, and deal velocity signals from recorded conversations, not just rep-submitted stage updates.
  • Competitor mention and custom keyword tracking — Automated detection of competitor names and user-defined keywords (objection phrases, pricing triggers, strategic topics) across all call transcripts, with trend reporting over time.
  • Rep coaching scorecards and call libraries — Methodology-based call scoring (e.g., MEDDIC, SPIN) tied to recorded calls, plus curated call libraries managers can use to build onboarding and coaching programs from real interactions.
2

Hi @MStiekman,

I agree that these would be useful to have, though it’s worth noting that HubSpot isn’t Gong – its strength is the all-in-one platform experience rather than matching every feature of dedicated conversation intelligence tools.

That said, a few things worth exploring:

  • Submit these as feature requests via the HubSpot Ideas board – that’s the best way to get them in front of the product team. Here is the link to the Idea that @MStiekman submitted (thank you!) so that other Community Members can comment and add their upvote to it: Call Recording Analysis
  • For custom analysis needs, Breeze Studio assistants could cover some of these use cases.
  • For deal intelligence specifically, check out the Smart Deal Progression beta – it’s moving in an interesting direction.

Hope that helps!