Artwork?

Marketing & Content Content Strategy & SEO
1

Hey guys so i’m working through the SEO course and digital marketing courses through here and I have a few things i’d like to ask.

So i’m an artist and I mainly draw vehicles however i also can draw architecture and portaits. So as far as SEO and getting my name out there I feel like I really know the automotive market up and down. So for example if i had a drawing of a Dodge Viper I know a ton of keywords that are around that vehicle from my memory. I guess I’m just asking how can I use this as leverage to gain more traction. I have a IG page but it’s stuck at like 2,800 followers. I feel like if I set up a website I don’t have enough to buy a domain ir pay for hosting. I guess i’m just lost. Also I’m working on learning this so I can find a digital marketing job as well. Hopefully something that can help me get into college for design without so much debt.

2

Hi @FBarber You are asking some great questions. I would like to give you some advice on what I would recommend trying.

So your ultimate goal is to find a digital marketing job to fund your college. In order to do this, I would recommend creating a personal side project that demonstrates you know how to get the results agencies are looking for.

With your Instagram channel, have you ever gotten custom drawing requests? If not, see if you could create a campaign that you document with specific goals.

For example, you could spend 3 months striving to achieve the following:

  • Grow my followers by 20%
  • Get 10 inquiries about my custom drawing services
  • 2 paid drawings

Even if you don’t achieve your goals, document your learnings and hypothesis as to why and what you plan on doing to adapt for the future. Marketing is all about adaptation and shifting.

Become an Instagram expert so you can sell that skill to agencies.

Document your numbers before and after, your strategy, learnings and insights. Create a free HubSpot site and create a simple portfolio that focuses on your campaign as a case study. List all of your HubSpot certifications.

Once you have this done, reach out to local marketing agencies, pr firms, and companies to see if they would have a conversation on how you could help them. Ideally, reach out to the business owner and explain to them you are trying to learn/earn so you can pay for your college. This shows great initiative and drive. A business owner would highly respect that but are also very busy, so you have to be kind and persistent.

I am recommending local companies because I believe there is great value in working in an agency to see how busy things can be. You can then look for opportunities to help out. Hey, I have been learning Illustrator, I could help with some of that icon work. If it doesn’t work out you don’t have to use it.

I hope this helps. But overall set your mind on your end goal and never give up going after it. If you hit a roadblock adapt and think “what else can I do” or “what have I not tried” etc.