about Last click Attribution

Marketing & Content Hub Email Marketing Tool
1

Hi everyone,

hope you all have a good day. when the marketing email is sent, we can know the attribution related to this email, and i want to confirm wether the attribution of HubSpot is based on last - click attribution? if not, how can i change to last - click attribution?

2

Hi @Jaylin,

HubSpot lets you choose which attribution model you want to use in attribution reports, see here :slightly_smiling_face: How to Understand Attribution Report Definitions in HubSpot's Report Builder

This article explains interaction types that can be considered and also attribution models like first interaction, last interaction etc.

Best regards!