A/B testing in a Workflow - selecting the winner

Marketing & Content Hub Email Marketing Tool
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We’ve been executing A/B testing on a few Marketing emails that are part of extensive WF. Once we have a definite winner we struggle to define how would be best to technically cancel the A/B test and stick to the winning email.

Suggestions of the HS support was to clone the winning email and attach it to the WF instead of the A/B testing ones but this will create serious discrepancies in the stats of that email compared to the rest in the WF, as we can’t migrate the stats of the one used for testing into the cloned one although being the same email.

The second suggestion was to clone the entire WF with everything cloned inside so that we can keep balance among the stats. Pointless to say that this is out of any sense and this way we’ll ignore even more data on the overall performance of the WF and the emails inside.

Is there any harmless way to stick with the winning email and remove the other version of it, without the need to clone it or damage the stats?

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Hi @LStoichkova0 ,
Unfortunately the solution provided by the support are the only strategies represent the best practices available within HubSpot’s capabilities. We either have to clone the winner email or the whole workflow. I will suggest you to submit the idea to HS idea portal and keep an eye on HubSpot updates.
Hope this helps!
Thanks.

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Update: I initiated a new chat with another support representative. Basically, I received now the opposite information - that whenever there is a winner the WF will automatically stick to that winner and send only it as mentioned here - Automate A/B email testing with workflows