It would be wonderful if the HubSpot platform had send time optimization. For example, Iterable has this functionality, where you can set an email to deploy over a period of up to 24 hours. This is based on machine learning, where people receive emails when they are most likely to open/click.
I agree that this would be a great feature for HubSpot to have!
@jasonrychter , @KHastings - Plug for us, but HubSpot has had this functionality for a long time (dates back to 2016) via the Seventh Sense app. We also offer a few free tools that might come in handy via the app marketplace. https://www.theseventhsense.com/for-hubspot
+1 -- this feature would be a big help! We're in education and deal with busy parents with differing schedules, and would love to meet them where they are.
I see that Seventh Sense exists, but would be ideal to have this functionality native within HubSpot at no cost -- open+click data is all in the database, so theoretically it's "just" (I know not as easy as that) a matter of layering a feature on top of the email tool.
For one-off sends and automated sends, too -- would be nice if a workflow send email option had the extra layer of sending within their preferred time (if there's enough data to support a preferred time for that user).
Great idea, been wanting this for months! STO would really help our email engagement
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