"Smart Send" option

Marketing & Content Hub Email Marketing Tool
1

Hello Everyone,

Some Email Marketing Softwares have a “Smart Send” option where the Email is sent out when the user is most likely to open the email which in turn increases the open rates.

I know that Mailchimp has a similar feature called “Send time optimization” - Use Send Time Optimization | Mailchimp

Here is another one from Klaviyo : Identify the Best Time to Send Emails (Marketing Platform) - Klaviyo

It’ll be great if Hubspot can work on adding this feature where the AI determines when an email is sent out.

There’s also another beenfit to this and that is the email is sent out in batches instead of all together.

Will be great if this feature is added.

Regards

Sameer

2

Hi @DanaBeachResort,

Great point, currently it’s only possible to schedule emails based on the email recipient’s time zone (which should also improve email metrics). For true smart sends, currently an integration would be needed, for example seventh sense.

If you want HubSpot to add this feature, you can request it in the HubSpot Ideas section of the community. Submissions are evaluated based on popularity.

Best regards!

3

Hi @DanaBeachResort ,
Agree, it will be cool if HS does add this feature. I will advise you to put this in the idea section of the community. HubSpot product team reviews these ideas and work on them.
Hope this helps!
If we were able to answer your query, kindly help the community by marking it as a solution.
Thanks and Regard.

4

Hi,

Thank you for your suggestion.

I’ve added this in the Ideas Forum : https://community.hubspot.com/t5/HubSpot-Ideas/quot-Smart-Send-quot-option/idi-p/550598#M100561

Regards