I recently came across this TC article - Apple defends new ad-tracking prevention measures in Safari | TechCrunch that made me worried. Will this affect the way we use HubSpot? Can we still get accurate reporting? I was looking for articles from HubSpot addressing this issue or clarifying our doubts but couldn’t find any. So, it would be great if someone could provide info on this.
This should not affect how HubSpot works on your own website - it appears to be specifically targeted at adtracking cookies which follow browsers around the website. This does directly affect remarketing efforts but not HubSpot’s visitor tracking.
Hope this helps.
Thanks for the update. Really helpful.
Hi @Phil_Vallender - what do you mean it will affect remarketing? Does that mean we can’t track user interactions on the website & use the data for remarketing?