Tracking in HubSpot vs. Google?

Marketing & Content Reporting & Analytics
1

Hi there,

I’m curious about how exactly tracking works in HubSpot vs. Google. In GA, we’re not able to see who has clicked on an ad or visited a page, but in HubSpot we can. Is that because the user has chosen to interact with HubSpot and therefore it’s trackable, or how does that work? How are we able to track users even when they haven’t filled out a form?

2

Hi @Rachel_Jew,

Thanks for reaching out to the Community!

I wanted to share this knowledge base article regarding how to integrate Google Analytics with your content. I also wanted to share this article about how HubSpot tracks data vs how Google Analytics tracks data.

I can see that you currently have an open ticket with our support team, I would encourage you to continue working with them on this matter.

Thank you,

Kristen