HubSpot & Google Analytics question

Marketing & Content Tips, Tricks & Best Practices
1

Hi,

We connected our Website to HubSpot by implementing the tracking code of HubSpot.

Why use HubSpot over Google Analytics if so? a client asks me.

If we integrated hubspot with google analytics we can just use hubspot?

I am not familiar with Google Analytics, but I need an urgent answer for tomorrow’s meeting.

Thanks!!

2

Hi @OBetzalel,
Great question, thank you for asking the Community!
To start with, I’d like to share this article that might be of interest: “Integrate Google Analytics with HubSpot content”.
So, I would say that you could use both, because basically it is a sync between the data from Google Analytics and HubSpot.
This will allow you to see your HubSpot data in Google Analytics and vice versa.
By integrating Google Analytics with HubSpot, you’ll have the full picture with all data on the visitors to your HubSpot site.
I also wanted to invite a couple of subject matter experts to this conversation:
Hi @Mike_Eastwood, @Ben_M and @Jnix284 could you please share your thoughts and experience on this to help @OBetzalel?
If anybody else has anything to add and/or share, please feel free to join in the conversation :slightly_smiling_face:
Thank you so much :heart: and have a great day!
Best,
Bérangère

3

Thanks @BérangèreL and hello @OBetzalel, I would add that you don’t have to use Google Analytics if you don’t need advanced data or the capabilities.

in fact, your CMS website would perform better without the extra script. I know a lot of companies that don’t use GA.

GA offers more robust tracking and analytics than HubSpot does natively, it really comes down to the reporting needs - the larger the company and ad spend, the more GA becomes relevant.

4

Hi @Jnix284 can I ask a question here?

Would you happen to know how we can create a report that shows the path a user took on the website that converts to a customer in HubSpot?

Right now, in GA4, we’re able to see what pages a user landed on before submitting a lead. However, we’re lacking oversight to see the conversion rate of being customers. We are now using Sales and Marketing Hub professional plan so we don’t have access to customer journey reports and revenue and deal attribution reports which is our pain point.

Is there any alternative way we can achieve this?

Best,

Thadar