I’m working on pulling social media analytics data (likes, comments, shares, etc.) from HubSpot for our Facebook integration. I need to retrieve data on social media engagement and performance, specifically for posts that we’ve published via HubSpot’s social media tools.
Could anyone advise on which API endpoint(s) provide this type of social media data? I’m looking for:
Post IDs
Engagement data (likes, comments, shares)
Metrics specific to Facebook
Additionally, if there are specific scopes or permissions required to access this data through the API, I’d appreciate any guidance on that as well.
HubSpot collects post-specific data for the first 30 days after a post is published. Any data after the 30-day period will not appear in HubSpot. This includes:
Hey, @Anonymous To add on to the info @Gaurav_Aggarwal shared, there are a few Social Media endpoints, but they are now in a depreciated state. Meaning, they are stable, but will no longer receive updates. You can find them here.
The API you select will depend on the social media sites and what sort of data you would like to gain access to.
Most of the social networking websites offer their own APIs to get social media data and manage their integration. For example:
Meta Graph API for Facebook and Instagram data
LinkedIn API for professional network data and engagement metrics
X (Twitter) API for posts, mentions, and analytics
YouTube Data API for video and channel insights
For those who are in HubSpot, they can also use HubSpot APIs to retrieve social data which they synced and/or managed in HubSpot. This can be helpful in creating custom integrations or reporting solutions.
Before selecting an API, consider factors such as:
Available data and endpoints
Authentication requirements
Rate limits
Analytics and reporting capabilities
Compliance with platform policies
The best option ultimately depends on the social platforms you’re integrating with and the specific data you need to collect or analyze.
To add on to the info