What's your revenue readiness process or forcing function?

Data 💬 RevOps Discussions
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I want to talk about forcing functions​:flexed_biceps: or revenue readiness for our product.
My co-founder and I decided to list our product on the marketplace PitchGround. Well for our business, at this time, this listing acted as a forcing function​:fast_forward_button::fast_forward_button::fast_forward_button:.
Here are some important things we accomplished with this function​:red_exclamation_mark:

  • We built a complete self-serve flow for sign-ups :open_hands:
  • We enabled automatic billing plans after trial periods :receipt:
  • We enabled redemption of promo/ coupon codes on the UI​:label:
  • We fine-tuned our onboarding to make it smoother​:ok_hand:
  • The backend was not automated to kickstart the data science-based segments upon successful customer onboarding​:bar_chart:
  • We created a support/ticket handling process​:rescue_worker_s_helmet:
  • We incorporated a simple feedback form mechanism​:speaking_head:
  • We built additional app integrations​:electric_plug:
  • Quite a few backend and front end tweaks on the application​:gear::wrench:
  • We fine-tuned our website to reflect the support, help, FAQ, and other details​:link:
  • We are set up to monitor sales metrics​:money_bag:
  • We are now working on publishing a public roadmap and implementing a changelog
  • We built a marketing video explaining the problem statement and also customized our demo a bit​:movie_camera:

:anxious_face_with_sweat::sad_but_relieved_face::anxious_face_with_sweat::sad_but_relieved_face:
That’s quite a lot of tasks we accomplished within 20 days of the listing period deadline, and that was some real heavy lifting:man_lifting_weights::man_lifting_weights::man_lifting_weights:.
This process of listing on the marketplace drove a new understanding in the teams on working fast, iterating, and collaborating :handshake:. Needless, to say there were so many other lessons.
My conclusion a launch date or a public commitment or a listing are a few examples of these forcing functions.
As an early startup founder, I recommend identifying and committing​:ring: to a forcing function​:hammer_and_wrench:.
What’s your forcing function?

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Good

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Good moral of this question

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I don’t understand but I have learned