I’m trying to find some recent data. Would any of you happen to have this info with sources? Or can you share data from your companies/type of company?
In the B2B tech space, specifically FinTech (if available), what close % on marketing leads is considered average? What is considered good?
Can also use data on the finance space as a whole.
Hi @Marisa12,
It’s rare that this exact KPI is documented (marketing qualified lead to customer), typically benchmarks are for conversion rates from marketing qualified lead to sales qualified lead, not skipping opportunity and customer stage.
You might find these LinkedIn posts useful:
What is the Minimum Acceptable Close Rate on Leads?
The Ultimate Guide to Funnel Conversion Benchmarks for B2B Sales
HubSpot also recently published this: How Close Rates are Shifting in 2023 [New Data]
Hope this helps!