Im trying to measure acceptance of Marketing qualified leads. (using lead object)
I have set up that when a contact becomes and MQL it will automatically create a “lead” for that person in the stage of “New”.
At this point it can be accepted and moved to “attempting” or not accepted and immediately moved to disqualified (w/reason). I am trying to measure our acceptance percentage. Not just what percentage is currently in “attempting” because if something went through “attempting” stage and is now “disqualified” for whatever reason, i still want to measure that as accepted.
i found ways to measure conversion from “new” to qualified, and also ways to measure what percentage of leads are still open “attempting or connected”. but neither of these answers my acceptance question. what percent of “new” leads (MQL’s) were actually worked by the team?
Hi @MaxOchoa! Welcome to the Community-- happy to have you here 
Have you tried setting this up in the Custom Report Builder? Here is an example of what filters you could use. This would show us any Leads that have ever been ‘accepted’ but are currently either ‘qualified’ or ‘disqualified’:
Please let me know if I did not understand your questions or if you need additional clarification!
Best,
Kennedy
Hey @MaxOchoa - I’d recommend using a funnel report to calculate your accepted MQL conversion rates, the number of leads that moved from ‘New’ to ‘Attempting’. Example pasted below from my test portal:
