In the process of moving our email marketing from Klaviyo to Hubspot.
I have our sign up forms on site (Shopify) submitting subscribed contacts to Hubspot, and they’re set as marketing contacts.
I then created an active segment called Marketing Contact, set up like this, which I plan to use to power the workflow:
Marketing status is any of Marketing Contact
I’ve created the workflow:
Trigger: Has completed: Segment membership has changed - is added to Marketing Contact
Followed by an email.
I then submitted a new email of mine through the sign up form on site, which successfully passed me through to Hubspot as a marketing contact, and then added me to the Marketing Contact segment.
However, this didn’t trigger the workflow to start or the email to send. What am I doing wrong here? It is, however, sending to other users that I didn’t expect.