Who? For the marketing (or whoever is in charge of the website)
Goal? Be alerted in real-time of an outage to the website so you can alert your customer base.
Value? Being in front of any service disruptions before a customer asks you. We had two customers/friends alert us they couldn’t access the site. Would have been better to get ahead of that.
Examples: When the website goes down a text alert/email gets sent to Hubspot User to let them know so they can announce to customers in the platform and on twitter about the temporary outage.