Using behavioural events to trigger enrolment into Workflows

Marketing & Content Lists, Lead Scoring & Workflows
1

Hi Guys,

Just wanted to confirm something. We are using a Hubspot Enterprise as a way of re-engaging our users in the acquisition and activation funnels and wish to use Workflows to automate email comms send, whenever a user drops out of these journeys.

We are looking to implement a number of event triggers throughout our user journeys (eg when a user does not complete registration) and publish the actual event plus properties (eg first name, last name, email, comms sub status etc) to Segment. Then, via Hubspot Destinations (OOTB connector), push this event and property data to Behavioural Events (Legacy) in Hubspot.

I’ve been told that Hubspot does not support using behvioural events and their related property data as “trigger” information for enrolling a worker into Hubspot Workflows, yet when we ran some simple tests in our Hubspot sandbox environment, we seemed to be able to use event and property data that we pushed in, quite readily.

I want to know if there is something else we have not considered.

Regards,

Glenn

2

@GlennLee property changes do trigger workflows in my experience, so I’d agree that it should work. Since you’ve tested it, I’d say that should confirm it. I think based on what you’ve described you should be good to go.