Please include marketing events as objects to workflows! Events are our biggest lead generation tool and we do 50+ events per year, so having the ability to automate the updating of property values for marketing events would save so much time. Being able to use marketing event properties in enrollment triggers would be a big unlock as well.
Hi @ASidorakis,
The best place for these requests is the ideas section of the community. Sharing here the idea that @david-z created so that other Community Members can add their upvote and comment on it: Trigger workflows from Marketing Events
The product team monitors submissions and reviews them by popularity.
Best regards
I’m a little late to the party, but you should check out Mobly. Automatic sync to HubSpot from your events (all your events, regardless of size), association with the marketing event, and automatic segmentation so you can run all your workflows from there since HubSpot still won’t let us run flows directly off events.
Hi @JGreen12 and welcome back to the HubSpot Community!
Thank you for sharing this integration with the HubSpot Community, it’s always exciting to see new solutions!
Is your app currently listed on the HubSpot Marketplace? If so, please feel free to share the link here so others can check it out.
If not, here’s a guide on how you can add your app to the HubSpot Marketplace.
Since this thread is from 2025, I’d like to share an update here. Currently, this is what we can do as of today:
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Create and use marketing event properties, including custom marketing event properties.
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Use workflow enrollment criteria based on marketing event activity for records, such as: Registered for marketing event, Canceled marketing event registration, and Attended marketing event, and refine those with other event properties.
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Use the Register contact to a marketing event workflow action, but only to add contacts to a marketing event, and only when that event was manually created in HubSpot.
I understand that’s not exactly what you were asking for @ASidorakis, in that case I’d suggest (as Karsten mentioned it) to upvote and comment on this existing idea: " Trigger workflows from Marketing Events ". This will bring visibility to it so that the right team can review it.
Thanks so much and have a lovely day!
Bérangère
And thanks so much @karstenkoehler for your help, as always! 