This is a Doh! moment. A workflow was not associating company records together because the “Apply association labels” step was the only step in the workflow. It should have been the “Create associations step.”
There’s no info on the steps to understand that first you must create the association before you can apply the label. And, also, that during the Create step you can also apply a label. Very confusing without additional instructions. Please consider adding more descriptive text to workflow steps. Thank you!
