I am looking for a way to add association labels automatically through workflow.
We have some contact properties which will decide what label needs to be assigned to the contacts deal
For example contact property is admin: yes
Needs to get admin label in deal association
Hi @JHagedooren,
Currently this is not possible. However, as of August 2nd, this request is being reviewed by the HubSpot product team. Yay!
You can follow the progress by liking this thread: Set Association Labels On Records via a Workflow
Best regards!
Hi Karsten,
we are already using the association label function and it’s really helping us a lot for our structure. But I have a question: Is it only possible to create an association label between two records when there is a matching property value?
In our case we want to automatically label an association (which is created automatically via Hubspot itself, when a team member writes an email in a ticket to a contact > the ticket is associated to the contact, which is fine, but we want to label this connection), right in the moment when it is created.
So we don’t have matching property values to use in a workflow but only the association itself as a trigger. Buuut I can not find an option to create that label then…
Do you understand what I intend? 
Hi @LauraLehmkuhl this is possible with Integration Glues Micro App - Workflow Associations Manager!!! We use it all the time along with all of their other Micro Apps
Hey @JHagedooren ,
As @karstenkoehler said, you cannot currently handle association-related tasks in Workflows. However, I believe you can custom code a solution for this in Operations Hub if that is something that might work for you. Here, here, and here are some recent forum threads on that for some context.
Also wanted to mention that Insycle (full disclosure, I work for Insycle as a product marketer) allows you to associate in Workflows by creating association templates, adding them to a Recipe (collection of templates), and then adding that Recipe to a HubSpot Workflow. Insycle allows for you to associate contacts, companies, and deals, in bulk, using any field in your database as a matching field, including labels. You can also manage primary associations/child-parent associations in bulk as well.
Best,
Ryan
Hi @aruizc,
Thank you for your product feedback!
Have you seen the latest update made to the feature request which @karstenkoehler linked in his reply? There’s some exciting news regarding the process of this idea 
I would recommend that you subscribe to the idea so you can get status updates from our product team.
Best,
Kristen
Hey Jhagedooren! I know this thread is a bit old, but we have an app called Associ8 that would solve your problem. It adds a workflow action that let’s you create associations and add association labels. Check it out here.
If you need help installing or getting set up, let me know! I’d be happy to hop on a call with you.
Best,
-David Staat
Hi @kvlschaefer
Have you tried this integration? I tried it and there seems to be outdated things in the integration and I have not managed to use it as expected (the workflow action setup is missing required fields to be able to save it)
@DStaat do you know anything about this!
Thanks in advance
Hey aruizc! Could you send me a screenshot of what you’re seeing? This would help me better identify the issue.
Best,
-David Staat
Sure! So it finally did let me save the actions, but it does not give me an error unless the value for the choosen Search value property is empty. So many times in Partner email we have a string of emails: partner1@partner.com, partner2@partner.com . (see workflow print screen)
The workflow enrollment history details says ‘Action succeeded’ but Action 1 (Associ8) fails to bring the association (print screen of the deal). It also delays Actions 2 taking place, it takes like 5min to show the association.
Does this make sense to you?
Hey aruizc! Thanks for the screenshots. Associ8 typically takes 3-15 minutes to make the association even after the workflow returns a “Success” status. If you have further workflow actions that rely on the association being made, you can set a delay after the Associ8 action!
Let me know if you have any further questions. I’d be happy to hop on a call with you if you need additional assistance!
Best,
-David Staat
Hi Dstaat, does it also make it mandatory for the sales team to associate contacts/deals?companies during the sales process?
Hey Sidds,
Thanks for reaching out! Can you clarify what you mean by “make it mandatory”? Associ8 can definitely automate those contact/deal/company associations for you if that’s what you’re asking.
Best,
-David Staat
Hey @DStaat, I am actually tring to do this right now and I am struggling to get Associ8 to reassign the flex association. Can you help?
Hey @Kjappenzeller,
You bet! Can you tell me a bit more about your use case and send me a screenshot of how you have Associ8 set up?
Yeah! So I want to streamline the flex associations I have on Deal records
for Contacts. I would like to run a workflow that takes any contact
associated to a deal as “Decision Maker” and update it to “Primary Contact”
so that I can delete Decision Maker as a flex association.
Associ8 should be able to help with this use case. You would essentially need to use the app to “reassociate” the contact to the deal but with a different association label.
This will require a bit more understanding on how the app works though. I have some documentation here that describes how Associ8 works / what its fields mean. Give it a quick read and let me know what questions you have!
P.S. It doesn’t cover your use case specifically but it will help you understand how the app works.
Hey @JHagedooren there is an app in the HubSpot marketplace (Workflow Associations Manager) that allows you to automatically add/remove associations and association labels. We use this tool for almost all of our clients - This is built by Integration Glue. It’s super easy to set up, if you need a hand feel free to reply to this message.
