Unengaged Contact list pull

Data Hub đź’¬ RevOps Discussions
1

I’m looking to pull list of the overall unengaged contacts from the year 2020 -2023. Which “All Contacts” filters would work best to achieve that?

2

Hi @ASimmons1,

I’d filter with the following criteria:

  • Sends since last engagement (see here) and
  • Last marketing email send date

Using these properties, you can filter for contacts you emailed in a given date range and who have not interacted with an email in a long time. Alternatively, you can also pull in properties like:

  • Last marketing email open date
  • Last marketing email click date

If you want to follow the default criteria, they’re explained here: Understand graymail and avoid sending email to unengaged contacts

Best regards!