Hi Yaron,
You’re hitting a known issue with HubSpot’s Developer Projects API endpoint availability. Let me break down what’s happening and give you the best path forward.
What’s Causing the Error
The HubSpotHttpError you’re seeing (“request was not found”) indicates that Developer Projects aren’t currently enabled for your account. This isn’t a CLI issue on your end—it’s an access control problem on HubSpot’s backend.
Here’s the current state:
Developer Projects are in limited beta and aren’t universally available yet, even in Professional or Enterprise tiers. The API endpoints that hs project create calls simply return 404 for accounts without explicit enablement.
Workaround Solutions
Option 1: Request Beta Access
Reach out to HubSpot Developer Support directly through developers.hubspot.com and request access to the Developer Projects beta. Include your portal IDs and mention you’re building an ISV app. They can enable this feature flag for your accounts.
Option 2: Use Public Apps Instead
For ISV development right now, you can skip Developer Projects entirely and go straight to building a Public App. Here’s how:
1. Go to your Developer Account at developers.hubspot.com
2. Navigate to Apps section
3. Click Create app
4. Choose Public app
5. Build your UI extensions and backend directly without the Projects framework
This is actually the more stable path for ISVs since Public Apps have full documentation and production-ready APIs.
Option 3: Private App with Custom UI
If you need something quicker:
1. Create a Private App in your HubSpot account (Settings > Integrations > Private Apps)
2. Get your API credentials
3. Build your UI extensions as standalone web components
4. Deploy them externally and embed via Custom Cards or Workflow Extensions
This skips the Projects tooling but gives you full control.
Answering Your Core Question
What’s the supported ISV path today?
The official ISV path is: Public Apps built through developers.hubspot.com. You don’t need Developer Projects for this. Projects are helpful for local development and testing, but they’re not required to ship production apps.
Next Steps
1. If you want Projects: Email devsupport@hubspot.com with your portal IDs
2. If you want to move fast: Start with a Public App directly
3. If you want to test quickly: Use Private Apps with external hosting
The good news is that Developer Projects are just a development convenience layer. You can build full-featured ISV apps without them using the standard Public App workflow.
Let me know which path makes most sense for your use case, and I can provide more specific guidance on getting started.