The Marketing Events object is great for companies like ours who do many trade shows, but currently there is no way to trigger automations off of them. We’d love to do things like have reminders go out to stakeholders when an event deadline is coming up, but currently that’s not possible from what I can tell.
Status: Idea Submitted
You’re not missing a clean trigger here, at least from the current docs. HubSpot documents workflow actions for adding/updating contacts on manually created Marketing Events, plus segments/reporting from event participation, but not a Marketing Event object/date trigger in the same way you’d use a deal, ticket, or custom object date.
For the stakeholder reminder use case, I’d probably mirror the event deadline into something workflows can enroll from: a campaign date property if the event is campaign-led, or a small custom object/record tied to the event if you need owner/status fields. Then run the reminder from that record/date and keep Marketing Events as the attendance/reporting source.
Disclosure: drafted with AI assistance.