Hey,
I think I need some advice on my task. Let’s imagine, I have a CTA on a website page. CTA leads to the content with a form.
How can I track how many users of those who clicked on CTA submitted a form?
Hi @Nadya,
The easiest option would be building an active contact-based list: Contacts who have clicked the CTA and who have submitted the form. Would that help or are you looking for something different?
Best regards!
Hey Karsten,
Thanks for your reply! I thought about it, but not sure how to set up the order. Isn’t there a chance that this list will have the users who at first submitted the form and then randomly clicked on the CTA?
Hi @Nadya,
That’s correct, the list might include those contacts as well.
If you want a report that excludes this scenario, I see two options. Either you use contact-based workflows to set a timestamp for the CTA click and the form submission each, e.g. CTA click date and Form submission date. Contact list filters then allow you to set these date property filters:
You could specify that CTA click date is before Form submission date.
Alternatively you would have to set up a custom events funnel report. This is only available in Marketing Hub Enterprise.
Let me know if you have any follow-up questions!
Wow, thanks! The first option looks promising!