Currently we use Hubspot Meetings as a CTA on our homepage. Unfortunately it is not possible to setup the event as a goal in Google Analytics.
I would like to send an event to Google Analytics as soon as someone schedules a meeting. This means we need to specify the goal details and our property information in Hubspot.
If we are not able to do that, we cannot judge whether Hubspot Meetings is a good CTA and which kind of users prefer this CTA . We track the button click, but unfortunately not all users who click the button convert to a phone call.
Is there an option like Calendly to connect Hubspot with Google Analytics?
Otherwise - do you suggest using Calendly and connecting it to Hubspot?
Q: Is there an option like Calendly to connect Hubspot with Google Analytics?
Short A: Don’t recall seeing such an option that affects meetings.
Longer A:
One solution that continues to work for us is to use a button as a meeting CTA on pages (e.g., our homepage). Then send those /?utm_source’d button clicks to a ‘meeting landing page’.
This method still doesn’t ‘track meetings’, but it does allow us to track meeting CTA click behavior. Interested to hear what others have done.
My problem with internal UTM-Links is that (in some cases) it overrides the original UTM-Parameters. That’s why we track the button click with event tracking via google tag manager (Google Analytics | Google for Developers).
It’s still not good enough to track down individual leads or analyze performance marketing campaigns because we can not track the users further down in the funnel.
There really needs to be a way to track conversion events in Google ananlytics, otherwise these meetings pages have no measurable ROI or conversion rate. You already integrate with GA, HubSpot - push an event with submission.
Even having the ability to redirect to a thank you page would be better than the current implementation.
Alternatively, why can’t the meetings link simply redirect to a thank you page? Then it’s a good a form and we can easily track those conversions in GA.
For a system that likes to track everything, the ‘Head of Tracking Everything’ must have been on holiday when the Meeting functionality was designed and built.
I’m having the same issue and running into the same problem with trying to track meetings as conversions.
Has anyone from HubSpot team addressed this, or at least mentioned it as a change request?
This functionality has been previously requested through this idea; while not currently planned, it is on the team’s radar as something users want to see, and if the status changes in the future, it will be updated on that idea.
I think of a way, but I have to find out if, like the forms, you can send hidden fields in the meetings.
If we are caputing by cookie the ClientID and visitor Gclid. We can create a workflow with activator meeting meeting that triggers a webhook towards the Google Ads API and measurement protocol to Google Analytics.
In this way we could associate and attribute the conversion correctly.
As I asked before, you need the possibility to send the hidden field Client id and / or Gclid in the meeting form.
Hello again,
It seems I had a little mistake. Everything works correctly.
I take this opportunity to ask a related question. Currently in normal HubSpot forms we send the clientid and gclid, either by url or cooky parameter of the user.
The Meeting form has no option to add hidden fields. Can you think of how we could do it?
Thank you Anthony! I had no idea the form could be embedded as this function is restricted to those with a sales license which is not necessary for me on a daily basis.
As the overall admin and owner I couldn’t access the embed code, so i had to log in as my head of sales, copy the code, then log back into my own account because my sales guys cant create landing pages, to use the code.
