We use Hubspot landing pages however the call to action is to send them to an external link. As such, my landing pages all have zero conversions.
I know I can create individual CTAs that have the external link, but I would embed it multiple times on each page, which means the view stat is unreliable, so still no single source of truth of conversion. I suppose I coud do CTA clicks/page views but surely there is a more elegant solution?
Hi @Jo_edXpert
I might be missing something, but why do you have a CTA on a landing page that sends people somewhere else? Normally a CTA sends to a landing page, and by definition a landing page has a form to capture a submission/conversion.
Any particular reason why you don’t have form on your landing but a CTA?
Cheers
Frank
Hi Frank - because our goal is not to capture details this early in the customer journey, it’s to send them to our Course Advisor process (similar to a quoting tool), walk them through a needs analysis and then capture their details at that point.
The goal of the landing page is to get them to commence that process/click “Start Now”. At that point, the landing page has “converted”, and it sends the customer (with campaign specific UTMs) to the Course Advisor.
Hi @Jo_edXpert
I see, but technically that is not a conversion but a “referring” site.
In that case you should report on traffic from these specific UTMs and/or CTA clicks, but HubSpot will not show these as conversions in the landing page.
Frank