Hello everyone,
I’ve created a landing page and embedded a basic HubSpot sign-up form. I’m planning to run a LinkedIn ad campaign for conversions. Here’s my question: How can I track conversions when I don’t have a separate ‘thank you’ landing page? Is there a solution for this? Is there a way to track the “button click” as a conversion?
Thank you!
Hi @TheaDenolyubova,
I’d like to involve some of our experts in the conversation to review whether they have any suggestions for you.
Hi @Lucila-Andimol, @LPaladino, @Gilempert, @JuanGomez0818 Do any of you happen to have any suggestions for @TheaDenolyubova ?
Thank you all for your contributions.
Best regards,
Diana
Hey, typically when you set up a campaign the traffic is going through a Hubspot form. Hubspot could read which campaign is coming from these leads, to check this you need to add in your contact screen the columns of the original source, latest source drill-down 1, and original source drill-down 1. You could use the latest fields to make a panel report if you want to.
The key is to set your campaigns with the correct name to know where the lead is coming from.
Hey @TheaDenolyubova hope you are doing great.
My first recommendation 'd be to have your landing pages In HubSpot
this way you may track everything .
If you are only running LinkedIn ads to this Landing page
and the only CTA/conversion 'd be the form
I don’t think you need a thankyou page
as your conversions 'd be measure by the amount of submissions in the form.
If you need to track more info I’d suggest setting some Google Tag Manager events/tags.
You can also have an active list in HubSpot
with the contacts that submitted the form in that landing page (and from source Linkedin Ads)
Does this make sense for you?
Hope this helps
A button click isn’t a great signal here. A person since HubSpot validates the form before submitting, so someone could click “submit,” hit a validation error, and never actually convert, but you’d still count it as one.
The good news is you don’t need a redirect or thank-you page at all. HubSpot forms fire a message event in the browser the moment a submission actually succeeds, even when embedded with no redirect configured. So in GTM you’d set up a trigger listening for that HubSpot form submission message, then fire your LinkedIn Insight Tag conversion event off that. It works, but it basically just sends LinkedIn a message saying ‘Someone submitted a form’ which doesn’t mean much.
These days, LinkedIn Ads wants you to send the lead’s name, email and phone, as well as specific identifiers like the LinkedIn Click ID (known as the li_fat_id), the IP address, User Agent, etc. Without these details, LinkedIn will have a hard time actually matching the conversion back to the real person who clicked the ad and it won’t show in your results.
You could try to set all this up in GTM but it would be a LOT of highly technical work. Or there are tools like Converly that do it all for you (disclosure: I’m the founder). It listens for the HubSpot form submission, pulls out the lead’s name, email, etc, grabs the LinkedIn Click ID and all the extra data that LinkedIn likes, and then sends it to LinkedIn’s servers (which means ad blockers and privacy restrictions in browsers cannot get in the way). By doing it this way, you’ll easily get 30+% increase in recorded conversions (LinkedIn actually published data that said doing this results in an average 31% increase in conversions and a 39% decrease in cost per lead).
Note: I used a voice to text AI tool to write this, but it was my words originally and I reviewed and edited it before publishing.