Tracking external email

Smart CRM & Sales Hub Sales Email
1

Hello,

i am working on a marketing department request, we are using the following scenario:

1) The client buy something;
2) Our main BE engine sends an email through Amazon SES;
3) The email sent through Amazon SES is created as engagement in our Hubspot CRM.

I did this with Zapier (i can use lambda or Bcc too), in a pretty easy way, the problem is that i can’t really find a way to manage email events (opens and clicks) because sems like there is not a way to generate tracking code without browser extension or without sending the email directly from Hubspot. Am i loose something? Is there any way to implement the tracking on Hubspot in my case?
Thank you for your time.

2

Hi @fit2you

Thank you for reaching out.

I want to tag some of our experts on this - @Ben_M @StefaniUAT @Josh @Dan1 do you have any thoughts or workarounds to share with @fit2you on this?

Thank you!

Tiphaine

3

You are correct, opens and clicks are a marketing function and unless you are using the Hubspot marketing emails this will not be recorded. If your links are being tracked, or if they are going to a specific page you can group people together who click a particular link or short link code.

There is an email events API, but that only reads data to my knowledge and doesn’t allow you to write that data ( https://legacydocs.hubspot.com/docs/methods/email/email_events_overview ).

4

I’ve found the API used by extension but i guess it is internal, so there is no way to do it? As far as you know, it is possibile to send email by calling Hubspot API with attachs?

5

Sending an email via the API is possible, the attachment is a sticky part. Could you use the API to send and include a dynamic link to your attachment as opposed to attaching it phsyically to the email.