Tracking Display Ads

Develop, Build & Integrate APIs & Integrations
1

Let me preface this by saying I’m not a developer but I understand the basics. We’re about to run some digital ads with a cable company and I’m just trying to figure out how I can appropriately track them in Hubspot. We have their pixel placed on our site.

How can I track these? Is there a way to track them in Hubspot with their pixel? Or utm codes? I feel really lost on how to track/attribute these ads.

2

@lawboysam you said you have the pixel on your site - what type of data do they provide you?

Are UTMs already included on the URLs you configured for the campaign?

3

We haven’t started the campaign yet so we can include utm’s.

4

@lawboysam then I would go the UTM route, it’ll be the easiest way to track the data in HubSpot by source.