UTM parameters and Google ads

[CMihaylov]

Hi communitiy,

I am new to Hubspot, worked with Salesforce before. I am trying to set up the utm-tracking for Google ads and found out, that Hubspot requires utm on campaign level only. This is not okay for me, because I want to track on ad level. In Salesforce I am using the querystring field to push there any tracking parameters and this is what I use for the utms. Is there the same option with Hubspot?

Thank you!

[danmoyle]

Hi @CMihaylov. There may not be an exact match of what Salesforce does and how HubSpot works. But I can tell you that when building tracking URLs in HubSpot you have details like UTM medium, term and content to help get specifics. Yes it ties to a HubSpot campaign (which is different than SFDC) but you have additional ways to segment. Here’s a look:

Hope that helps.