Tracking contact journey

Hi People,

I understand that HubSpot tracks visitors before they become contacts. I want to know some specific touchpoints of my contacts.

one example would be, a contact first came to my website from a social link (utms were assigned ) and then a week later came to my site again and filled up a form. i want to see that they came from this social link (no matter if it was the last touch point the middle one or the first)

Thanks

Hi @EShumely,

This can be achieved with the new “Latest source” properties: Understand Original and Latest traffic source properties

For example, in a contact-based list, you could filter for “Latest source has ever been any of Organic Social”, “Latest source drill-down 1 has ever been any of Facebook” and “Latest source drill-down 2 has ever been any of [Campaign name / utm]”.

This would give you a list of contacts whose most recent source has ever been this specific campaign.

Keep in mind that this is a new property and HubSpot is currently backfilling that information, so historic information is not going to be accurate (yet).

Best regards!

That is exactly what I was looking for. Thank you :slightly_smiling_face: