It would be nice to have a Personalize variable to use when sending Marketing Emails to Contacts in which you can dynamically insert a greeting based on the time of sending and language.
For example:
If Account Language = English
06:00 - 12:00 = Good morning
12:00 - 18:00 = Good afternoon
18:00 - 00:00 = Good evening
00:00 - 06:00 = Good night
If Account Language = Dutch
06:00 - 12:00 = Goedemorgen
12:00 - 18:00 = Goedemiddag
18:00 - 00:00 = Goedenavond
00:00 - 06:00 = Goede nacht
This could make the feel of Automated Emails more personal in my opinion.