The ability to create custom object record in workflow

Status: Idea Submitted

With HubSpot workflows, it’s easy to “create record” and choose standard objects. It would be great if we could choose our custom objects there, too. Thanks!

And adding to this idea - wouldn’t it be create to be able to add an association label to the record creation step! The limitation is a significant hole in the functionality.

Unless I’m misunderstanding your question, this is currently possible and we make use of the functionality:
In a wrokflow choose “Create Record” Step, and use the “Type of Record to create” drop-down to. choose a Custom Object.

Yes - the excellent integration of custom objects is again illustrated here. But the lack of adding association label options is headscratching!