I’ve recently discovered that you are very limited when it comes to smart content when creating emails. Currently, you can only select small content modules and not combine text and images together - which is not ideal if you want to send different email variants to different customer groups.
Here you can see I have several content modules which I have to individually select and edit. Plus it’s not always easy for me to see all those customers who are Fruity & Fragrant, for example.
I think it would be great to be able to combine text, images and buttons together in smart modules so that you could personalise whole sections of emails easily. Or another alternative would be to have several different variants of an email being sent to different groups but all within one.