Hi HubSpot Ideas Team,
My team and I are building analytics around our marketing outreach, specifically calls, emails, and SMS. We’ve been able to fully build out the necessary reports and formatting for both call and email data.
However, SMS reporting has proven challenging due to the current limitations around how the “SMS Sent” field is structured in HubSpot’s reporting tools.
Right now, the only place we’ve been able to access this field is through the Vertical Funnel report type using the “All Events” data source. While this provides partial visibility, it doesn’t support the kind of pivot table format we rely on for consistency across all marketing reports. It also doesn’t work well with our internal contact label filters for the dashboard it is added to as the other report options allow, which are critical for our team’s workflows.
Feature request:
Please make the “SMS Sent” field available in other report types, especially custom reports to make pivot tables.
Why this matters:
- It would allow for consistent formatting across all outreach types (calls, emails, SMS)
- It would reduce reliance on partial or incompatible report types like Vertical Funnel
- It would eliminate the need for custom workaround solutions that may become obsolete if HubSpot later expands reporting capabilities (as we experienced with call reporting)
We’d love to see SMS reporting given the same flexibility and reliability as calls and emails so teams can fully evaluate their communication efforts in one unified view.
Here is an example of the current limited Vertical Funnel Report:
Vertical Funnel Report Field Option
Here is where we would love to be able to access this “SMS Sent” data field from while building a custom report:
Thank you for your consideration and support on this matter!