Share your favorite form examples!

Academy Study Groups Study Group: HubSpot Marketing
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Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

Here’s an example of one of my favorite forms in the wild: Grubhub.

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy.

194 Likes
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Forms that are minimalist and have some elements of prefill are usually my preferred.

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I agree. Convenieence is the name of the game when it comes to life these days. Tasks that require minimal effort but contribute to making my life better or easier are my preference.

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Same

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As my old man would say: “stick to the KISS principle — keep it simple”

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I agree with you. Minimalist forms make better conversions.

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I prefer short forms, which only need the name and email. I think that is also way more attractive for customers.

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ho

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LInkedIn forms populates the users information automatically from their profile making it easier and quicker to take action.

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I prefer short forms to use in the hubspot tool.

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Wording matters - and tone-of-voice is so overlooked when it comes to forms. I love the forms that Velocity partners has on their website

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Form should not have more that 4 fields

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The chatbot featured forms are my favorite.

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Prefer short to medium forms so you dont lose interest, pops of colour but keep it clean and use white space.

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Form length should match the buyer’s stage. If they are in a learning phase, you don’t want a form asking them 30 questions about their lives.

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I think shorter forms with not as many questions are more attractive to customers.

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any short form without asking too much personal info would be my go-to.

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As short as posible. Name + email.

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Short forms with a minimalistic look. Forms with a discount offer are very effective too in my experience, but not for every company.

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While this can be overdone and can put off potential subscribers, I always find a cleverly and conversationally written question or placeholder text can really express the brand voice and connect you to the brand in a meaningful way.