Picture this… I’m presenting the data of our latest email sequence, a re-engagement campaign. Sequence click rate is showing 15%. After clicking into the detailed per contact, 10/15 of the clicks are unsubscribes. That’s a completely different story.
To get this real click rate %, I have to build a new segment (enrolled in sequence + click known + unsubscribe unknown) then pull it into a custom report then autocalculate it.