We’ve heard from our customers that sequences reporting does not give a full picture of email performance, and customers must try to stitch this data together by viewing template and sequence reporting independently within HubSpot.
To solve this, we’re building open and click reporting directly into Sequences.
If you’re interested in getting early access to open and click reporting, upvote this post and we’ll reach out to you to let you know as soon as it’s available.
It’s very much required to include “Opens” and “Clicks” as part of sequence analytics alongside “Enrolled” “Unenrolled”, etc.
Use case is - If i create two different sequences and do a quick A/B test. In current system, there is no way to see whether the email copies are good enough to get “Opens” and “Clicks”, if not replies.
Hi @appvirality@erinmck - thanks for your feedback. We’re actively working on open and click reporting in sequences. Check it out here and upvote if you’d like to be notified when it’s ready:
For me, something that I’m missing in HS is to have the reports on every sequence I do. Reports in sence of:
How many emails were delivered?
How many emails were opened?
How many clicks were done?
Open rate?
Reply rate?
Which template in sequence had the best opening rate?
etc.
Unfortunately currently there is no way for me to analyse how my sequences are actually performing. This is something the tool Yesware that I use to use before, did offer and is very important for analytical side of the performance.
I completely agree. I’ve used several different CRMs and leads/prospecting platforms that offer this type of analysis. I’m really surprised Hubspot doesn’t have this feature. This reporting and the “Template Analysis” page should be offered on the Dashboard. Please add these features!
Thank you for providing this feedback. You currently have access to Sequences reports in your HubSpot Report Library! Sales Starter and Sales Professional customers can access Sequence reports here and under Sales > Sequences. You can add these reports to any of your existing HubSpot dashboards.
In addition to this, we recently added new reports to your Report Library specific to Templates. You can find your new Templates reports in the same part of the Report Library, under Sales > Templates. Please don’t hesitate to reach out if you have questions or feedback on this.
Hi Megan,
Is it possible to see detailed reports on each email? Possibly an open/click/forward/reply report for each individual email in a sequence?
The sequence reports available currently seem slim.
Agree with others that open rate would be SUPER helpful. Understanding that they replied is great but it’s difficult to take action if you don’t know what percentage of people opened but didn’t respond (i.e., now you’d know that it’s an email content problem rather than just a subject line problem.).
When creating a sequence, there’s no way to see who opened and clicked each template. I want to learn what templates are doing well re: open/ click rate (or need help) and at the same time, I want to see which contacts are opening/ clicking those templates in the sequence. This can be done for emails sent on the Marketing side of the portal but cannot be done on the Sales side of the platform.
For me to do the best job at reporting and optimizing my sales efforts, I would love to see these features make their way from Marketing over to Sales.
Big thanks to HubSpot Support for encouraging me to write share this idea with the community!
I created a community account with the sole purpose of upvoting this idea, and then I felt like I might as well comment on it too just to make the point. Not being able to see open rates is the biggest drawback of Hubspot Sales… Essentially all you would need to do, is add a percentage for open rate right next to the percentage for reply rate, and it would almost double the value of sequences.
How bizarre?! Why would you not want to see open & click rates? and why draw a distinction between sequence templates and marketing emails. Seems an ill-thought out decision by HS.
We just moved over from Salesforce / Groove and LOVED Groove’s Flows (a Sequence equivalent). It’s really painful that we don’t have this feature in Hubspot.
This is a huge drawback for using sequences in Hubspot - as it doesn’t allow us to finetune our mailings. I would strongly support this development!!! and as mentioned before: all the data exists so no clue why this can not be easily implemented
