PLEASE ADD THIS FEATURE ASAP!
Completely agree - missing out on open rate / click through rate CTR is a big drawback as it obfuscates why some sequences perform and others don’t.
I had a call with the product team and they are working on a solution - or at least they showed me a wireframe. So hopefully it won’t take to long for them to push it live
They have added the feature to be able to see analytics of sequences/templates for sales now. To see it you have to click reports → analytics tools → Sales Content Analytics
What would be even better is to see open / click-through rates for individual sequences instead of for consolidated templates only. This doesn’t allow to get any insights on whether date / time of day has an influence on open and reply rates!!
Yes please. It’s nearly impossible to evaluate performance of sequences without being able to see open and click rates. PS. if you decide to add open and click rates, please do not remove reply rates.
I agree it is crucial to be able to open rates as a whole for sequences in order to analyze their performance. Otherwise, you have no idea how well your subject line is doing.
Hi @boldigital @apschreck @Juuso @Sam_Journeyman @polomarco - We’re actively working on open and click reporting in sequences. Check it out here and upvote if you’d like to be notified when it’s ready:
I was going through the current reporting for sequences and found that there’s currently not a way to see the overall open rate for a given sequence. Although replies and meetings are ultimately the goal with sequences, I feel it would be valuable to see the open rate as well.
This would be another metric to gauge engagement and see how well the sequences are performing and better understand where the issue is when results aren’t up to par.
For example, if the open rate is strong but the sequence is still underachieving, it could mean the issue lies within the emails themselves. Perhaps they aren’t relevant to the user or the next step isn’t clear.
Would like to see this implemented.
Thanks,
Nick
Actually they’ve added it. I’m not sure if this is part of the standard offering, or if I can see it because I have the reports add-on. But you can see:
The total enrolled, reply rate, open rate, meeting rate per email. With that said I think there are still quite a lot of reporting metrics and options that could be added to sequences.
@NickRaineri@gil100 - thanks for the feedback. We’re actively working on open/click reporting now.
Check it out here and upvote if you’d like to be notified when it’s ready: https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/219160
Can you add tracking from the emails in a sequence to the emails that are sent out through HS reporting tool. A lot of effort goes into creating email templates and sequences with no traceability.
@louisedizazzo We’re actively working on open and click reporting in sequences. Check it out here and upvote if you’d like to be notified when it’s ready:
Currently, on sequence page, we can see which contact is enrolled and which steps they are taking at the moment.
However, it would be great if we could add a feature that we can see as below:
- Which HubSpot user enrolled the contact
- Total number of how many contacts were enrolled into sequence by HubSpot user
- Display click and open in the sequence steps.
We’re actively working on open and click reporting in sequences. Check it out here and upvote if you’d like to be notified when it’s ready:
One of my frustrations is that there is no data that shows the Open and Click Rate of Sequences, only the Reply Rate.
All of these metrics are incredibly important to my management team so building this function into the report dashboard would be a great addition.
I would second this! I really liked this functionality in Base, the CRM we used to use and the one I quite frankly prefer for this reason. The reply rate is not very helpful without complimenting it with # emails delivered, opened, then clicked (if applicable). For example: if the open rate on an email was 20% but we got zero replies back, it would trigger a content change. If we had an email open rate of 10% but 20% reply, our target audience is more granularly defined.
All of the data is being captured by HS I just don’t get why you wouldn’t do it.
@samanthacrist @oliverknowles @katrinacr - We’re actively working on open and click reporting in sequences. Check it out here and upvote if you’d like to be notified when it’s ready:
I REALLY wish that HubSpot had more intuitive reporting for Sequences and Templates. I would love to look at reporting on Templates and see the individuals the templates were sent to (all on one screen) and what actions were taken by each person that received the template (opened, clicked, unopened). This would be hugely helpful. And if I could get similar reporting when I enroll contacts into a sequence - I would love to see who opened what email and clicked on something. Especially if I get no response, this is the only way to measure engagement.
As it is now, I have to remember to create a task at the end of each sequence when I’m running a sales campaign. That’s the only way to manage who interacted with individual templates. As it is set up now, I have to spend hours (and sometimes days) of time analyzing sequence data to determine next steps for each contact. When, if this information were just accessible in one centralized place I would be “enabled” to get through that information much quicker.
The email reporting for marketing emails is much more intuitive with reporting - letting me see who is being sent each email (which I can’t on templates). It’s really hard to measure success and process leads during a longer sales cycle without having some of that centralized reporting.