Sequences - Delay Until Date

Am I missing something? Trying to send a sequence that is timed up with an event and there isn’t an option to have it delay until a certain day? How can I do this? This is basic capability so would be surprising if it wasn’t avaialble?

Hey @alexagatiss - thanks for posting in the Community!
You should be able to set a delay on Sequences, as noted here! Are you able to provide screenshots of the sequence settings if you don’t see this option? That’ll help determine best next steps!

Hi @alexagatiss,

You’re not missing anything, this is not possible, at least not directly. Sequences are meant to elicit a response in sales outreach, not to manage communication around an event. While there are use cases that require both (yours, apparently), it hasn’t been a priority for HubSpot.

You could request this from the product team here: https://community.hubspot.com/t5/HubSpot-Ideas/idb-p/HubSpot_Ideas

As far as workarounds go, the common solution to your conundrum would be using a contact-based workflow with automated marketing emails instead: Send automated emails in workflows

In workflows, you have full flexibility to delay until dates.

If it must be sequences, then you could include a task that pauses the sequence – and which you complete on the same day, resulting in the next email being sent on a specific date.

Alternatively, you can delay enrollment into entire sequences using workflow delays, if you have a Sales or Service Hub Enterprise subscription: Enroll and unenroll contacts in sequences using workflows

In summary, however, the workflow tool is best suited and typically used for sending automated emails around events.

Best regards!