We are trying to create an email that our recipients can choose an option within the email body and have HubSpot track it. Is there a way to do this? Example: “You haven’t logged into your account! Why did you leave us?” Options are: “I’m no longer interested”; “I want my account on hold”; and “Please keep me active!”
Hi @SShoeman,
You can either use the CTA tool (requiring a Marketing Hub Professional subscription) or simple buttons in the email editor to achieve this.
If you use the CTA tool, you could create three CTAs pointing to the same “thank you for letting us know” landing page. (You need to create this landing page). As three CTAs are three distinct assets, they can point to the same landing page. In lists, you’ll be able to refer to CTA 1, CTA 2, or CTA 3.
If you use the buttons in the email editor, you need three separate landing pages. In contact lists, you’ll only be able to filter by link, not by button. So to tell clicks apart, they must direct to different landing pages.
In both cases, you can then create lists of contacts (Menu > Contacts > Lists) who clicked a certain link in a certain email. Use the marketing email list filter (for buttons) or the CTA filter for this, depending on which option above you choose. This would be your reporting on the choices made by recipients. One list for each option.
(With a Professional subscription, you could of course also create custom reports.)
Let me know if you have any follow-up questions.