I’d like to propose an improvement to the way personalization tokens handle empty fields, particularly for salutations in marketing emails and 1on1 templates.
Current Situation:
We’re using a personalization token for the first name field in our email salutations. When a contact doesn’t have a first name, we want the salutation to default to just “Good Morning” without any extra spaces. However, the current behavior adds an unwanted space, resulting in “Good Morning ,” (note the space before the comma).
Proposed Improvement:
It would be incredibly helpful if HubSpot could implement smarter handling of empty personalization tokens. Specifically:
When a personalization token is empty and no default value is set, HubSpot should automatically remove any trailing spaces and punctuation associated with that token.
Alternatively, provide an option to specify how empty tokens should be handled (e.g., remove associated punctuation, keep as is, etc.).
This improvement would enhance the professionalism of our communications and save time that’s currently spent on tedious workarounds.