Are these numbers in the Recipient engagement analytics for e-mail marketing TOTAL opens and clicks or UNIQUE opens and clicks?
If they are total, how can I find the number of UNIQUE opens and clicks for a month timespan of e-mails sent besides opening each e-mail and adding them up? Thank you!
Hi @TMurphyFram,
You can find definitions in this knowledge base article: Analyze marketing email performance
To answer your question, Open rate / Opened and Click rate / Clicked are referring to a percentage of contacts or contacts themselves, not a count of opens / clicks. In that sense, yes, unique.
Best regards!
