Hi,
I would like to understand what kind of events we can send through the timeline events. In our app, we offer a lot of integrations and I want to track every time a user installs an integration. I don’t want to store this information as a custom property as a user can install more than 1 integration at a time.
Any help would be appreciated.
Thanks!
Hi @LAryan
I’m no API expert but this article outlines what information can sent/created via the timeline events API.
Depending on what you want to do with that information in HubSpot (just FYI, list building, reporting, etc.) , custom behavioural events might be an alternative, there is a comparison between the two here.
Also, depending on the number of possible integrations, you could still create a multiple checkbox custom property, which would allow for multiple values to be stored in one property.
Best wishes
Frank
My thoughts exactly. It sounded like a Behavioral Events topic to me as well, as you might want to track more events after the installation on how a user might use different functions and features. This is very useful to create very targeted communication, especially for example in trials to increase the activation rate. That is, if your business runs on such a model.
Behavioral Events need a Marketing Enterprise license, though. So if you’re only on Pro Timeline Events could be a cost-effective way if you have the resources available to build that into your product.
Please let us know if you need additional information. Sound like an interesting topic.
Cheers,
Chriso
I was wondering if might a good use case for Custom Objects as well. Enterprise level may be an obstacle, but creating a custom object of “integration” could bring a lot of additional functionality and data into the CRM.