In some cases, recording data in Sheets (or excel) is just more convenient and relevant than using Hubspot. It’s easier to do calculations, or quickly track activities for a door to door sales team (our use case).
But there are a lot of things Hubspot can do that Sheets can’t (easily, like automations, recording valuable date information, operating as an CRM).
It would be incredibly useful to be able to directly pull information (without coding or an API) from Google Sheets (on the cell level) and either update records or generate records with the relevant information.