Point decay with lists

[MAlt2020]

I’m using lists as a filter criteria for my lead scoring tool. When a contact leaves a list, does that then lead to a decrease in points?

In the example below, when the contact leaves the list “Lead Score: 2x Forms submissions in the last 30 days”, does their lead score decrease by 30 points?

[karstenkoehler]

Hi @MAlt2020,

Yes, it would. List membership would grant 30 points, leaving the list would again remove those 30 points.

Keep in mind that decay can be solved also through the decay toggle at the top of a filter group in an engagement or combined score.

Best regards