Hi everyone,
I am analysing the performance of our cookiebanner (HubSpot banner, using a EU opt-in and other/world opt-out variant), and I am having a hard time finding benchmarks of click-rates, opt-in rates and acceptance-rates.
We are a global company based in Europe, with over half of our target audience based in Europe. Thus a GDPR-compliant cookiebanner is important to us. However I also see we have a big drop off from impressions to clicks (18% click-rate, 13% opt-in rate for EU banner) and I want to check with other HubSpot users what they have.
Hey @OTeeuwen, love to see this post! That’s exactly what the Community is here for, thank you!
I’d like to start by sharing this article “HubSpot consent banner | Frequently asked questions” that might be of interest.
I’d love to put you in touch with our Top Experts: Hi @karstenkoehler, @franksteiner79 and @elizheleva do you ming sharing your experience regarding the performance of your cookie banner to help @OTeeuwen, please?
Thanks so much and have a lovely day!
Bérangère
Hey @OTeeuwen,
My name is Shane, and I wanted to check in with you to see if you’ve had any luck with the FAQ knowledge base article provided by Bér.
I also wanted to point out this blog on Understanding CTAs: Benchmarks & Strategy, which specifically references HubSpot’s study of 330,000+ CTA’s. I believe there’s some really great information in here that might be of value to you!
Shane, Senior Community Moderator