Hi,
As of today, when a user visits our website (signavio.com), we automatically place cookies on their browser. There is a notification banner that gives people the option to opt-out of all cookies or accept all cookies.
We are moving to a system where users must first accept cookies via a pop-up before we place any cookies. They are not required to accept cookies, and they also can chose which type of cookies (Necessary, Marketing, Statistics, Preferences) to reject.
My questions are to marketers who have made a similar change over the last couple years.
- What impact did you see on your Hubspot or Google Analytics tracking?
- What % of users are accepting all cookies vs. making granular choices about what to accept?
- Did you experiment with how this cookie banner was displayed? What results did you see?
Of course you don’t have to answer all of these, just giving an idea of what I’m hoping to find out. Thanks in advance for whatever feedback you can provide!
Cheers,
Jonathan