Marketers use Campaigns to tag assets and attribute contacts, revenue, etc. to those camapigns.
Currently, each asset can only be associated with one campaign. Adding an asset to one campaign will remove it from another.
Marketers with assets that would need to be tied into multiple campaigns for reporting and attribution would benefit from being able to tag more than one campaign. I believe workflows are the only asset that can be associated with more than one campaign.
Ex: If you have an industry-specific eBook, you would be able to tag the form in an industry-specific campaign as well as a “downloadable resources” campaign.
Ex: If you have a case study used in multiple promotion plans, you wuld be able to tag “Case Studies”, the Industry, the Product, and an initiative it’s frequently used in.
