“How can a software house effectively market its services and products internationally to reach a global audience and maximize its international client base?”
Hi @DSAJID,
Thank you for reaching out to the Community!
I’d like to share these resources that might be of interest to you:
- Tools for international SEO
- 11 Ways to Make Your Content Appealing to International Audiences
I also wanted to invite a couple of subject matter experts to this conversation @Phil_Vallender, @Crystal_Hopper and @OPerek-Clark do you have any tips to help @DSAJID, please?
If anybody else has anything to add and/or share, please feel free to join in the conversation 
Thanks and have a great day!
Best,
Bérangère
@DSAJID I work for a software company that is international, but not fully global. Some of our tactics include finding trade organizations in certain regions for our sales team to attend. We do email campaigns and put ads in the trade publications related to the event. For us, this has been the best lead generation.
You might find some other ideas here:
What is Global Marketing? See 13 Businesses with Brilliant Strategies (hubspot.com)